Chracter design for smart toy brand ATTOCUBE
ATTOCUBE is a company that sells educational contents and toies to children.
The client needed a main character to get closer to the children.
Their main product is wooden block and ATTO means a gift in Korean.
I combined the box form that represents these with children's favorite animals.
I visited kindergarten in person to check out the animals and colors that children prefer.
I developed characters through the result except colors and forms already used by other competitors.
As a result, this chracter is used for various contents from books to videos.