Brand identity for smart toy brand ATTOCUBE
Their main product is a block toy comprised of six geometrics patterns on every surface of the cube and children can make countless images using these patterns.
Client wanted to emphasize 'Creativity', 'Eco-Friendly', and 'expandability'
I drew main keypoint from six geometrics patterns and characterized them so that
children can feel the product familiar and easily understand the patterns.
Creating Contents I led this project from start to finish, including setting project concepts, user-research, art direction, design and final deliverables to South Korea, China.
I contacted a number of kindergarten teachers and parents on regular basis to receive feedback.
This way, I was able to accurately match the level of difficulty of a given design to the correct age group.
Result I won the K-Design Award and its contents are now used, not only in South Korea,
but other countries including England and China.